Are consumer tastes consolidating or fragmenting to global brands

17-Sep-2016 09:33

Babs Rangaiah, Unilever's VP-media innovations and ventures, makes a case that should grab the attention of most major marketers: In what's long been a primary ad medium, TV, a Deloitte study last year found 55% of viewership is now delayed via DVRs, video-streaming subscriptions or other options.

And that number rises to 72% among millennials ages 14 to 25. has First World income with Third World income distribution." This polarization weakens mass media as more people get their news, often fit to meet their own outlooks, from customized social media feeds.

"For the first time, more people now watch TV on demand than live," he said. Rather than fight fragmentation, Clorox is embracing it.

At the same time, online ad blockers, which had been primarily for "techies and teens," Mr. The company's shift of more than 40% of its media spending to digital uses programmatic media not just to save money, but also to serve the most relevant ads to people, which helps overcome avoidance.

Pero si vienes a cualquier hora, nunca sabré a qué hora preparar mi corazón… In its 31-year history, home shopping TV channel QVC has always faced the limitations of time -- just 168 hours a week to sell its products.Here's how real-time data feeds have changed the company's marketing efforts.Unilever spends .7 billion on global advertising, and million protecting that investment.That's how much the consumer packaged goods giant has committed so far to its Foundry program, which has vetted 4,000 marketing-tech startups and done pilots with 80 to date.

Pero si vienes a cualquier hora, nunca sabré a qué hora preparar mi corazón…

In its 31-year history, home shopping TV channel QVC has always faced the limitations of time -- just 168 hours a week to sell its products.

Here's how real-time data feeds have changed the company's marketing efforts.

Unilever spends .7 billion on global advertising, and million protecting that investment.

That's how much the consumer packaged goods giant has committed so far to its Foundry program, which has vetted 4,000 marketing-tech startups and done pilots with 80 to date.

Here's a collection of some of the most influential and rising stars on Twitter when it comes to AI and machine learning.